Federal Privacy

SIIA Statement: Federal Privacy Legislation Needs to Happen Now

This statement can be attributed to Jeff Joseph, President, Software & Information Industry Association

We are encouraged by press reports that House Energy and Commerce Committee Chair Frank Pallone (D-N.J.) and Ranking Member Cathy McMorris Rodgers (R-Wash.) along with Senate Commerce Committee Ranking Member Sen. Roger Wicker (R-Miss.), reportedly have made significant progress on a federal privacy bill that includes federal preemption and a limited private right of action for substantial and individualized harm – two of our top priority concerns.

SIIA has advocated strongly for federal privacy legislation that balances legitimate concerns about individual privacy and the need for laws that support innovation and commerce. A federal privacy law that achieves this balance will ensure that consumers and companies alike do not have to navigate a patchwork of individual state privacy laws with different rights and obligations. A uniform privacy law would level the playing field for companies, no matter their size, and support small and medium sized enterprises (SMEs), who are the backbone of the U.S. economy. 

We urge lawmakers to ensure that any federal privacy bill that moves ahead preserve the ability of American companies and consumers to make productive use of publicly-available information (PAI). As several states have already recognized in their privacy laws, preservation of the ability to use PAI is required by the First Amendment and the uniquely American values that underlie it.

Privacy is a serious issue for consumers and businesses of all sizes. The United States should serve as a global role model in supporting a free Internet.  It is critical that we get this right. We look forward to reviewing the proposal and working with Congress to advance a comprehensive federal privacy bill in the near term.

For more insights from SIIA please read this blog: https://www.siia.net/act-now-on-federal-privacy-legislation/


Media Library (17)

Statement on: The Competition and Transparency in Digital Advertising Act

The following statement can be attributed to Jeff Joseph, President, Software & Information Industry Association (SIIA):

“The Competition and Transparency in Digital Advertising Act (CTDA) introduced yesterday by a bipartisan group of senators on the Judiciary subcommittee on antitrust aims to prohibit companies with more than $20 billion in digital ad revenue from running a ‘digital advertising exchange.’  This would force structural and behavioral changes on large and medium-sized companies in the digital advertising space and likely require companies like Google and Meta to sell off parts of their business.

“For companies with more than $5 billion in digital ad revenue, the bill imposes requirements related to greater transparency, an obligation to act in their customers best interests, and to undergo an annual compliance test.

“This bill continues a trend seen in other recently proposed legislation, where legislators seek to use the blunt instrument of antitrust law to punish a handful of large corporations, focusing only on a company’s size, not its conduct. If there are issues that need to be addressed, this is the wrong way to do it. Not only is competition in the digital ad space dynamic, but digital advertising is also what makes the free and open internet that we all enjoy possible. Forcing these changes would give consumers fewer choices that would be more costly.

“We encourage lawmakers to consider other options to resolve conflict of interest concerns such as establishing a code of conduct to mandate individually tailored behavioral changes coupled with auditability that would be implemented across the entire industry, not just to a small group of companies that are disfavored simply because of their size. Our nation has long believed in punishing companies for bad behavior, not for their success. That principle should continue to stand in the digital age.” 

Positive Data Privacy Case Study (Twitter Post) (2)

New SIIA Case Study Celebrates Positive Data Privacy Best Practices

This spring, we are showcasing companies that have launched innovative solutions and best practices for secure and responsible data use. These companies are not just supporting their customers, but providing socially beneficial uses that have a positive impact on the community – from human rights efforts, to improving personalized learning and educational outcomes, to combating deep fakes, to building conscious data practices into the digital ecosystem.

Read more about these data privacy super stars here.


Associations Council: Innovative Approaches to Revenue Development

The pandemic has pushed associations to rethink many of the non-dues revenue assumptions by which they had long operated, forcing a new level of innovation and experimentation. The print-digital dichotomy was redefined—in both directions. Conferences went virtual. Exhibit halls were a non-starter. And yet many associations thrived, pioneering new approaches using tools such as sponsored webinars, sponsored content, more reliance on outsourced sales teams, and more. Here’s a look not only at what worked and what didn’t, but also at how the non-dues revenue efforts of associations have changed permanently—for the better.

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GovTech Quotes SIIA’s Victoria Akosile on EdTech Advocacy Day

Last week, SIIA hosted a Joint Ed Tech Advocacy Day spotlighting issues and advancement described in this post.

EdTech Advocacy Day: Modernizing E-Rate a Policy Priority

The Washington, D.C., event brought policymakers and other ed-tech stakeholders together to discuss policy proposals geared toward closing the digital divide, putting Wi-Fi on buses and other topics. Victoria Akosile, SIIA’s ed-tech policy manager, said such discussions and policy proposals will play a major role in closing the digital divide in education once and for all. “We were thrilled to hear about Chairwoman Rosenworcel’s proposal to allow E-rate funds to connect school buses to Wi-Fi,” she said. “SIIA is eager to continue to work with policymakers and our partner organizations to finally close the digital divide.”

The full article can be read here.