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Mining Success from Adversity: 1105 Media Shares Its 2022 Game Plan for Hybrid Engagement
July 29, 2021
July 29 @ 1-2 p.m. U.S. Eastern Time
Members, Free | Nonmembers $199
When the B2B publications FCW and GCN (Federal Computer Week and Government Computer News), published by the Public Sector 360 division of 1105 Media, shifted from physical to virtual executive seminars last year, they were nervous that attendance might suffer, leading sponsors to wander. Instead, the opposite was true – they gained audience, plus sponsors got significantly more leads, which led to a successful 2020, and nearly all 2021 sponsor opportunities sold out by the end of last year.
This webinar will look at what worked and what didn’t as 1105 Public Sector 360 expanded their offerings and increased their digital footprint. Editor in Chief Troy Schneider will discuss best practices, salient caveats, and how they were able to make their sponsors happy during an era of sponsor discontent. He will go over ways to maintain sponsor enthusiasm as B2B events now shift to hybrid, keep onsite and online audiences engaged, and provide a glimpse into 1105’s 2022 game plan.