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AM&P Network’s 40 Minute Editorial Training Series: One Subscriber or 48,000 Pageviews? Understanding Editorial Economics
October 20, 2022
October 20, 1-1:40 p.m. US Eastern Time
Free for All Access members ($5k and up)
$49 per session for Premium and Associations Council members;
$399 for all nine sessions $199 per session for non-members, $1499 for all nine sessions
Do you understand what a customer is actually worth? Better yet, do your editors? When trying to get basic metrics about the value of a subscriber, the marginal impact of a page view on advertising revenue, and other key metrics, many publishers either don’t have clear answers or that information is too siloed across advertising, subscription and content groups.
As the information industry shifts from free content and digital display to paid content, customer value (and indeed, the value of employees) is changing. This session shares specific breakdowns on the new unit economics of information and leave you with a strategy for schooling your editors on the business side and clarifying and measuring what content success actually means, including
- An explanation of key unit economic metrics of content
- How content teams can leverage data around basic daily reporting, subscriber content consumption reporting and subscriber influence reporting to understand how to allocate resources
- How to use unit economic metrics to help set subscription pricing, meter limits and other access rules.
Nick Martin is senior director of content strategy and member engagement at TechTarget. He has held various editorial roles since joining TechTarget in 2011, including …
Corporate Director, Audience Insights & Analysis Access Intelligence With a background in analytics, marketing, editorial and speaker recruitment and roles in publishing, internet media, PR, …