The New Content Metrics – How Publishers Are Measuring Engagement and Using That Data to Grow

Content metrics and which ones publishers should focus on continue to matter greatly—and only get more varied as our platforms advance. It used to be having a high open rate and few unsubscribes would allow you a good night’s sleep. Now time-on-page, page views, scroll depth, article scores, shares, printouts and even absence can all keep you up at night.

We will ask three publishers across the AM&P Network spectrum how they are viewing metrics in 2021 and using that information and data to grow. Join us as welcome speakers from Industry Dive, American Chemical Society and Money-Media for this fascinating discussion.

Free for members |  $199 for non-members