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The New Content Metrics – How Publishers Are Measuring Engagement and Using That Data to Grow
April 29, 2021 @ 1:00 pm - 2:00 pm EDT
April 29 @ 1:00pm - 2:00pm US Eastern Time
Content metrics and which ones publishers should focus on continue to matter greatly—and only get more varied as our platforms advance. It used to be having a high open rate and few unsubscribes would allow you a good night’s sleep. Now time-on-page, page views, scroll depth, article scores, shares, printouts and even absence can all keep you up at night.
We will ask three publishers across the AM&P Network spectrum how they are viewing metrics in 2021 and using that information and data to grow. Join us as welcome speakers from Industry Dive, American Chemical Society and Money-Media for this fascinating discussion.
Free for members | $199 for non-members
Senior Audience Engagement Editor, Chemical & Engineering News, American Chemical Society