Media
‘What Can I Enable My Audience to Do’; CODiE Celebration Well Worth Taking a Look in
“We give people lots to do in the [virtual] experience, …
How Three EXCEL Award Finalists Use Microsite Hubs to Serve and Bond With Their Audiences
It has been encouraging to see that news hubs—so popular …
‘Habit Is More Important Than Intensity’; New Medill Study Looks at Improving Subscriber Retention
An article last week on Medill’s site reported that “regularity …
‘Transparency Is Your Friend’; Events Are Coming Back With Hurdles Still to Clear
CEIR survey research and index results released yesterday indicate recovery …
Inclusion, Covering Key Issues, Infographics and Ralph Waldo Emerson Make FleetOwner Special
This is the first article in an ongoing series on …
‘You Want to Leave Room for Magic’; How to Plan for Serendipitous Outcomes
“You want to leave room for magic.” That line was …
Experiences Rule. How The Atlantic Is Using Newsletters to Respond to Reader and Listener Needs
According to Litmus, 80% of customers are more likely to …
‘We Need to Rethink What the Webinar Is’; 3 Experts Offer New Rules of Engagement
“Audiences today come with a completely different set of expectations …
Collaborating and Being Informative (in-house) and AI (It’s Coming) Should Help Guide Your Metrics
The next leap in metrics may be AI-based automation. The …
Finding New Stories, Speakers and Sources Takes Work But the Value for Your Audience Can Be Huge
I was walking around an amazing exhibit recently—Sargent, Whistler, and …
‘Look Closely at the Present You Are Constructing’; Here’s a 6-Question Quiz to AMPLIFY Your Knowledge
“Look closely at the present you are constructing: it should …
‘It Does Take a Village’; Navigating the Annual Supply and Demands of World Press Freedom Day
On this World Press Freedom Day 2022, we salute the …
‘Create a Place That Is Purpose-Designed’; Offices Must Change to Meet New Reality
In speaking with leaders at last week’s Neal Awards, bringing …
‘Look at Your Job Application and What You’re Asking’; Opening Up and Improving Your Talent Recruitment
I’m sure many of us have googled ourselves to see …
Whether to Boost Webinars, Engagement or Funding, Gamification Hits Play Button
There’s been quite the emphasis on games and quizzes in …
‘Our Purpose… Has Never Wavered’; Blogs Show Mission and Tell Vital Stories
Data shows that public perception of organizations is deeply impacted …
Back in Person, 2022 Neal Awards Crown the Best of B2B Journalism With a Joyous Feel
Ideas and accolades flowed as SIIA’s 68th Annual Jesse H. …
SIIA Announces the Neal Award Winners!
SIIA Neal Awards honors journalistic excellence in 26 categories in …
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