Media

Editorial Hosts, Diversity, Highlighted Openings and Timely Topics Elevate These Podcasts

Haymarket Media’s Rheum Advisor on Air—a 2022 Neal Awards finalist …

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Short-Format Writing and Clever Use of Bullets Bring Axios and Others Success

It was Mark Twain who said, “I didn’t have time …

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The Value of ‘Building It Backwards’; Craft Your Ending and Then Work to Get There

“You have to know what your voice sounds like at …

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‘Our Editorial [Wants] to Build These Relationships’; Making the Most of Awards and Recognition Programs

“Taking out the trash isn’t everyone’s favorite chore, but for …

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‘Resist That Urge’; SEO Needs Descriptive Headlines and a ‘Natural’ Use of Keywords

Experts agree: Search as a marketing channel is completely undervalued. …

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We May ‘Even Call the Users’; Retention Strategies Must Reach Out and Touch

“The newsletter is one of those things that is going …

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‘Diverse Collaboration Is Better’; $1.15 Billion OPIS Sale Puts Spotlight on Good Habits

Most of the time, I’m not one for looking back. …

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‘I Love to Hear They’re Getting Insights From Data’; Finding Your Metrics Balance

‘The Financial Times used RFV (recency, frequency, volume) to help …

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‘Give Me Deeper Clarity and Context’; How Reader Needs Are Driving B2B Success Stories

“Our publications really sing when it’s not just saying: Here’s …

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Taking ‘Time to Listen and Be Present’; Crisis Initiatives That Are Making a Difference

“AIGA took time to listen. It was not always easy, …

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‘These Stories Serve as a Snapshot’; The 2022 ‘Comeback’ That Will Be Short-Form Video

In Reuters Institute’s Journalism, Media and Technology Trends and Predictions …

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SIIA Member Summary of the Postal Reform Act of 2022 (H.R. 3076)

On February 8, 2022, the House passed the Postal Reform …

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Matt Kinsman Promoted to Executive Director of AM&P Network

We are thrilled to share that Matt Kinsman has been …

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‘Hybrid Is Going to Evolve’; An Association Shows That Multi-Venue Events Don’t Have to Be Just for Olympics

You’re an association publisher or media company with communities in …

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Right on Q: 5 Questions With Rene Ryan, VP, Content Strategy, GLC

Are there certain tenets you go by that make it …

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‘Get to Know Your New Audience Better’; Keys to Keeping Up Your Growth Momentum

To achieve growth, “organizations must better reflect the communities they …

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Personalizing, FOMO and Timeliness Can Make Subject Lines (and Readers) Special

Interestingly, as popular as newsletters are today—publishers like The Atlantic, …

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Guess Again. Publisher Quizzes Engage, Educate and Feed Our Competitive Sides

“The Slate Quiz Is Expanding.” This morning Slate told its …

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‘The Point Is to Use It Productively’; Regrets Are Human, Pink Urges in New Book, and Should Be Learned From

“Regrets, I’ve had a few, but then again, too few …

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‘Create More Experience on Your Site’; Publishers Offer Touchpoints to Connect and Engage

It used to be we would count on connecting at …

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